The three countries that ranks with the higher number of brands are Mexico (18), Brazil (11), and Chile (9). These countries have managed to combine important factors such as innovation and a superior customer experience.
The number of patents and trademarks registered in Mexico have increase According to the Mexican Institute of Industrial Property (IMPI) the country reached the highest level in patent applications for inventions and trademarks.
A new trademark battle between two big companies has start, Heartland Consumer Products, which acquired the sweetener Splenda brand last year from Johnson & Johnson accused and sued Dunkin' Donuts for using yellow packages for their new sweeteners.
