A trademark is a distinctive sign, symbol or expression used to identify the products or services of a company from those of another. It guarantees the genuineness of the product of service, and gives its holder the legal rights to avoid their trademark’s unauthorized use.

- It is the only way of obtaining rights to the trademark. - It provides national and/or local protection. - It allows to demonstrate ownership of the trademark. - It helps to discourage other people from using the trademark unlawfully. - Trademarks allow your business to effectively utilize the social media and make your customers find you easily. - If anyone uses your registered trademark, he/she will be presumed to be a willful infringer, and registering a trademark confers the ability to recover monetary damages as a result of the infringement. - If you don’t register your trademark and someone else registers a trademark very similar to yours, you’ll have to change its name and spend a lot of money changing advertising. It’s also possible that you lose customers.

- Words - Names - Devices - Certain three-dimensional shapes - Slogans - Sounds - Smells (olfactory trademarks) - Trade dress/get up

Trademark protection in Paraguay lasts 10 years upon registration and can be renewed indefinitely every 10 years. A renewal application must be filed within a year before expiration date.

The approximate time from application to registration (for a prosecution without an opposition) is 18 to 24 months.

An application is published for opposition purposes after formal examination of the application. The opposition period begins the date of the application publication in the Boletín de marcas and ends 60 business days after its publication.

- Name and address of the applicant. - Trademark description - Power of attorney - Class(es) and list of goods or services provided. - Official filing fee.

- Joint applicants are permitted in Paraguay. - Actual use or intent to use are not required for application. - Local address for service must be provided if the applicant is not domiciled in this jurisdiction. - In Paraguay, the type of registration available is national. - All documents must be translated into Spanish by an official translator. However, the translation can also be certified in Paraguay. - All signed documents must be apostilled. - Paraguay uses the Nice Classification System. - Paraguay is a member of the Paris Convention. - Paraguay is not a party to either the Madrid Agreement or the Madrid Protocol and may not be designated in international applications. - European Union Trade Mark registration is not effective in Paraguay. - Multinational regional registrations are not available in Paraguay. - Applications cannot be filed online. - The official file can be accessed online.

If your trademark has been successfully registered and it is time for you to renew it, you can start the procedure one year before the expiration date. There is a six-month grace period to renew the trademark after the expiration date.

If you do not renew on time, you will need to file a complete new application.

No proof of use is required for renewal. Once renewed, it will be valid for another ten-year period starting from the previous expiration date.

Trademark renewal requirements:

- Name and address of the applicant. - Trademark name and representation. - Trademark description. - List of goods or services provided. - Power of Attorney. - Trademark registration number.


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