About trademark registration and patent protection experience 

BR Latin America was founded in 2007 as a company specialized in trademark registration and patent protection in Latin America. We identified that most traditional IP firms were experts in their particular countries, while international companies tend to see Latin America as a whole region. Unlike these firms, BR Latin America has a wide coverage throughout Latin America by simultaneously including important jurisdictions as Argentina, Brazil, Mexico, Chile, Colombia, Peru among others, and by offering one-stop shop solutions in intellectual property protection, what makes us experts in this matter across the region.

We have created our own network of IP professionals in the region. Having a local presence allows us to charge a competitive fee for your trademark registration and patent protection in all countries. Our model streamlines the process for clients, allowing one point of contact and fewer updates.

We also have a simplified Power of Attorney. For most of the cases we just require a Power of Attorney that can be completed and signed online. We will take care of all the legalization and apostille process so you and your client can avoid this very time consuming task.

Currently, we utilize online software to manage cases and we are constantly introducing new features to simplify the process; for example, we can send you an estimate on your IP procedures in less than 20 seconds using at app.brlatina.com

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OUR APROACH

When registering a trademark or applying for a patent in Latin America, it is crucial to understand the local rules, timelines, and regulations of each Patent and Trademark Office, as well as the varying laws of each jurisdiction.

In BR Latin America, we offer one-stop shop solutions, assisting clients regarding their IP procedures in several countries simultaneously. On a daily basis, we have our own team of lawyers and IP experts who are intimately familiar with their local agencies and laws.

By choosing BR, you eliminate time and expenses associated with interviewing and hiring attorneys in multiple jurisdictions. We can handle it all and we have more than 18 years of experience and highly skilled staff to prove it.

Patent specialists

Many Latin American firms do not have patent specialists since patent protection in most regions is weak and it is expensive to hire the few qualified individuals. As a result, lawyers do primarily trademark work, taking on patent work as necessary. This makes it difficult for them to become intimately familiar with the patent application process.

Instead, we are experts in patent applications. In BR Latina, we have a regional patent specialist team for Latin America, which has produced excellent results and client satisfaction.

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COUNTRIES WE COVER

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Regional vision and local presence

We have built one of the few real IP teams in Latin America. The central group is located in Medellin and Bogota, Colombia. Locally, we have IP attorneys at each of the countries we cover. In the most active jurisdictions, we have our own IP attorneys; this includes Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Mexico, and Peru. In the rest of the countries, we have selected reliable and professional agents with whom we have a preferred relation.

This structure allows us to have an additional layer of quality control, which ensures fewer mistakes and, therefore, the possibility to have your trademark registered or your patent granted faster.

Alvaro Ramirez Bonilla
Alvaro Ramirez BonillaDIRECTOR - FOUNDER
Alvaro Ramirez Bonilla is the managing and founding partner. He has more than 20 years of experience working in intellectual property and international business law in Colombia, as well as throughout Latin America via an extensive network of associates. His strong academic credentials, coupled with years of government experience have provided him with the unique ability to integrate public policy issues with business strategy and corporate development.

He is particularly skilled in internet issues, having worked in areas such as cybercrime, domain name disputes, software, and anti-spam. In 2000, he became the first lawyer in Colombia to win a domain name dispute. He has acted as an advisor to the Colombian Software Federation.

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Isabel Cristina Piedrahita Correa
Isabel Cristina Piedrahita CorreaSENIOR ASSOCIATE
Isabel Piedrahita, law graduate from the University of Medellín, specialist in business law from the Externado University of Colombia, candidate for a Master’s degree in Intellectual Property and New Technologies Law from the International University of La Rioja, with 13+ years of experience in Intellectual Property law, she has served as an internal advisor to several universities in the city of Medellín, has been an associate of several law firms, with experience in consulting and representation in Intellectual Property for national and international clients, currently She works as a senior associate in the customer service and sales area of ​​the law firm BR Latin America.
Diana Isabel Muñíz Juarez
Diana Isabel Muñíz JuarezCOUNTRY MANAGER
Graduated from the Law School of the Universidad Nacional Autónoma de México with the thesis “Similarity between trademarks and the paradigm applied to non-traditional trademarks”. Specialist Course in European Law and Intellectual Property by the Faculty of Law, Paris II, Université de Paris (Sorbonne).

She has several diplomas and courses in Intellectual Property, taught by various prestigious institutions in Mexico and by the WIPO academy.

Since 2013 she has worked in Intellectual Property. In the public sector she worked at the Mexican Institute of Industrial Property in the Enforcement of Executions office. In the private sector in international law firms such as Clarke Modet Mexico.

In BR Latin America as correspondent in Mexico she stands out for successfully handling the entire trademark registration procedure from specialized database searches, feasibility projects, registration strategy, oppositions, prior art and authority requirements. Extensive experience in trademark nullity and revocation proceedings. Trademark defense and litigation. In the area of patents, she assists in the whole process of patent application and registration of utility models and designs, has experience in franchises, assignments and licenses.

Rodrigo Leandro Aguirre Morales
Rodrigo Leandro Aguirre MoralesCOUNTRY MANAGER
Legal Technician, Professional Institute AIEP, University Andrés Bello in 2007.
Ceo of A&A IP and Intellectual Property Correspondent for BR Latin America in Santiago, Chile. His practice is focused on trademark and patent prosecution and litigation
trademark and patent prosecution and litigation; licensing and piracy agreements; domain name prosecution and litigation.
Previously, she was part of the Intellectual Property department of Estudio Carey y Cia (15 years).
REPRESENTATIVE EXPERIENCE
Atelier Luxury Group, LLC in an opposition action against the trademark application AMIRI, which a natural person sought to register in Chile.
Group Cex Limited, in obtaining the registration of the trademark CeX, after winning litigation against the firm CENCOSUD RETAIL S.A.
Pompeyo Carrasco, in obtaining its trademark registrations.
Armony Sustentable, in obtaining its trademark registration Rosario.
Marcela Lopez Aldana
Marcela Lopez AldanaLEGAL
Marcela is part of our paralegal team and has the ability to manage patent and trademark matters. She is a very disciplined person and quite thorough with the cases of the firm.

Besides having experience in legal proceedings, she has a Technician Degree in Computer Equipment Maintenance with emphasis on software and hardware installation.

Carolina Grajales Gallego
Carolina Grajales GallegoSUMMER ASSOCIATE
Carolina, have two years of experience in trademarks. She have a detailed and continuous control of the cases. She is committed to make sure that every detail is perfect and that our clients have their matters under control.
Natalia Zuleta Molano
Natalia Zuleta MolanoSUMMER ASSOCIATE
Natalia has one year of experience in intellectual property, currently she is in charge of creating content in the area for SEO and social networks.

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