trademark mexico 2018-03-22T13:51:39+00:00

A trademark is a distinctive sign, symbol or expression used to identify the products or services of a company from those of another. It guarantees the genuineness of a product or service and gives its holder the legal rights to avoid their trademark’s unauthorized use.

  • It is the only way of obtaining rights to a trademark.
  • It provides national and/or local protection.
  • It allows demonstrating ownership of a trademark.
  • It helps discourage other people from using a trademark unlawfully.
  • Trademarks allow your business to effectively utilize social media and encourage your customers to find you easily.
  • If anyone uses your registered trademark, he/she will be presumed to be a willful infringer. In this case, you are entitled to reimbursement to recover monetary damages caused by the infringement.
  • If your sign is not registered in the Mexico trademark office while someone else manages to register a trademark very similar to yours, you’ll have to change its name and spend a lot of money on modifying ads. Also, you’re likely to lose your customers.
  • Words
  • Names
  • Devices
  • Certain three-dimensional shapes
  • Colors
  • Slogans
  • Trade dress/get-up

Trademark protection in this country lasts 10 years from the issuance date. Mexico trademark renewal can be applied indefinitely every 10 years. This application must be filed within six months before the expiration date.

The approximate time from application to registration (in case of prosecution without opposition) is six months.
An application is published for opposition purposes after its formal examination. The opposition period begins on the first day it is published in the Gazette and lasts one month.

  • Name and address of an applicant.
  • Trademark description.
  • List of goods or services provided.
  • Trademark representation.
  • Dates of first use.
  • Official filing fee.
  • Joint applicants are permitted in Mexico.
  • Actual-use or intent-to-use forms are required for an application.
  • Local address of the service must be provided if an applicant is not domiciled in this jurisdiction.
  • The list of goods and services should be presented in alphabetical order while specifying relevant class headings and common commercial names.
  • Although it is not a filing requirement set by the Mexico trademark office, a power of attorney might be needed for submission during prosecution in response to an official request. The document is required if there is a change of attorney or address. Also, it might be needed for filling an application withdrawal.
  • Mexico allows for national and international types of registration.
  • All documents must be translated into Spanish.
  • All signed documents must be apostilled.
  • Mexico adopts the Nice Classification System.
  • Mexico is a member of the Paris Convention, the Nairobi Treaty, the Madrid Protocol, the Nice Agreement, the Vienna Agreement, and the Lisbon Agreement.
  • Mexico is a signatory of the Madrid Protocol and may be designated in international applications. It is not a member of the Madrid Agreement.
  • European Union Trademark registration is not valid in this country.
  • Multinational regional registrations are not available in Mexico.
  • Applications can be filed online.
  • The official file can be accessed online.

If your trademark has been successfully registered and it is time to renew it, you should start the procedure six months before the expiration date. Also, there is a six-month grace period for renewal purposes. If you fail to do it on time, you will need to file a new application.

Keep in mind that there are following Mexico trademark renewal requirements:

  • Name and address of an applicant.
  • Trademark description.
  • List of goods or services provided.
  • Power of attorney.
  • Mexico trademark registration number.
  • Trademark statement of use.

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Mexico Trademark Registration and Renewal

Reasons to Register Your Trademark

Once you’ve decided that your logo or business name is unique, you might want to apply for a trade mark registration. Why do you need this? Trademarks serve as an efficient communication and marketing tool. They also help your potential customers to quickly find you. With the help of a trademark, it’s much easier to utilize social media and the Internet to attract more clients as well as to hire new employees. Furthermore, with a registered trademark, you receive federal protection.

Owing to the devaluation of local currency, to receive a trademark in Mexico for your business has never been so affordable and easy as it is now. A stronger US Dollar means cheaper Mexican pesos and our online prices reflect this. The company’s rates include professional and legal fees for filling an application, publication, and a digital certificate.

What Does Mexico Trademark Registration Process Look Like?

B&R Latin America IP LLC trademark services include Mexico trademark search, registration, and renewal of trademarks. The process of registration includes verification of the uniqueness, application filing, preliminary examination, and publishing of a trademark after getting the approval from the Mexico Trademark Office. Unlike other Latin American countries, there is no opposition procedure in Mexico.

To make trademark registration in Mexico with us is easy and fast as we use special software to conduct it. Usually, it takes 6-8 months to get the registration which will be valid for 10 years. Then it’s possible to renew it for another 10 years. The Mexico trademark renewal application should be filed six months before the expiration date, or during the six months of grace period after the expiration date. A trademark registration can also be canceled if not used during three years unless there is a valid reason/excuse for this.

Our company has a specialist, who knows the specifics of trademark services in Mexico and has a relevant professional background.

Contact us today to discuss your situation and details of your trademark registration. We have no doubt that we have a solution to make your brand name recognizable and successful.

benefits of working with us

trademark services


  • An experienced and professional network who carefully selected and evaluated lawyers in each country.
trademark search


  • Dedicated client experience manager
  • Online Payments, Help Desk and Ticketing System
  • A contact office in the US
trademark registration


  • A Clients Portal to control on real time the outcome of your cases
  • State of the Art cloud based internal platform to coordinate a team in 18 different countries

what our clients say

Managing applications in different countries it is a lot of work. With BR I reduce the work load and I can spend more time on more important matters. I am overall more productive

Adam, IP in house counsel

Dealing with foreign associates could be very frustrating. BR is always available to reply my emails and phone calls

Jennifer, Trademark paralegal