A trademark is a distinctive sign, symbol or expression used to identify the products or services of a company from those of another. It guarantees the genuineness of the product of service, and gives its holder the legal rights to avoid their trademark’s unauthorized use.

  • It is the only way of obtaining rights to the trademark.
  • It provides national and/or local protection.
  • It allows to demonstrate ownership of the trademark.
  • It helps to discourage other people from using the trademark unlawfully.
  • Trademarks allow your business to effectively utilize the social media and make your customers find you easily.
  • If anyone uses your registered trademark, he/she will be presumed to be a willful infringer, and registering a trademark confers the ability to recover monetary damages as a result of the infringement.
  • If you don’t register your trademark and someone else registers a trademark very similar to yours, you’ll have to change its name and spend a lot of money changing advertising. It’s also possible that you lose customers.
  • Words
  • Names
  • Devices
  • Certain three-dimensional shapes
  • Colors
  • Slogans
  • Sounds
  • Smells (olfactory trademarks)
  • Trade dress/get-up
  • Holograms
  • Taste
  • Motion
  • Touch

Trademark protection in Colombia lasts 10 years from the granting date and can be renewed indefinitely every 10 years. A renewal application must be filed within six months before expiration date.

The approximate time to complete the trademark registration process (for a prosecution without an opposition) is six to nine months.

The opposition period begins on the publication date of the application and ends 30 working days after the publication date.

  • Name and address of the applicant.
  • State or country of incorporation.
  • Trademark description.
  • List of the specific goods or services in respect to which the trademark protection is being applied for.
  • Trademark representation.
  • A signed power of attorney may be required during the prosecution stage (it may be digital).
  • Official filing fee.
  • Joint applicants are permitted in Colombia.
  • Periodic statements of use are not necessary.
  • Local address for service must be provided if the applicant is not domiciled in this jurisdiction.
  • The list of goods and services may specify a list of the common commercial names for the specific goods or services of interest.
  • All documents must be translated into Spanish.
  • All signed documents must be apostilled.
  • Colombia uses the Nice Classification System as a general guide, but not precisely.
  • In Colombia, the type of registration available is national and international.
  • Colombia is a member of the Paris Convention, the Trademark Law Treaty and the Madrid Protocol.
  • European Union Trade Mark registration is not effective in Colombia.
  • Multinational regional registrations are not available in Colombia.
  • Applications cannot be filed online.
  • The official file can be accessed online.

If your trademark has been successfully registered and it is time for you to renew it, you can start the procedure six months before the expiration date. There is a six-month grace period to renew the trademark after the expiration date.

If you do not renew on time, you will need to file a complete new application.

No proof of use is required for renewal. Once renewed, it will be valid for another ten-year period starting from the previous expiration date.

Trademark renewal requirements:

  • Name and address of the applicant.
  • Trademark description.
  • List of goods or services provided.
  • Power of Attorney.
  • Trademark registration number.

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BR Latin America: One of the leaders in Colombia in trademark search and registration

Branding is one of the most important tools any business owner can use to establish the company’s presence on the market and stand out from the crowd of competitors. But what if someone else decides to steal the original name or logo you have been working so hard on? BR Latin America specialists can assist you with patent and trademark registration in Colombia making sure nobody can use your intellectual property for their gain.

What is a trademark and why is it important for your business?

A trademark is any sign, symbol or expression that is used to distinctively identify a particular product or a service. Registering a trademark gives its owner the legal right to prevent its unauthorized use. Here are 5 reasons why trademarks are important in growing your business:

  • They are a powerful communication tool

    You name and logo is the way you reach your customers and convey to them the intellectual and emotional attributes of your brand.

  • They serve as links between you and your clients

    The market is crowded, and new companies pop up every day. Your trademark is what makes it easier for customers to set you apart from other brands.

  • They help utilize the Internet and social media

    Customers enter brand names into search engines. The more recognizable your trademark is, the more traffic your website or social media page will get bringing in even more consumers.

  • They are a valuable asset

    Your brand name and logo are your intellectual property asset that can be sold, bought, licensed and even used as a security interest if you want to take a loan in a bank. Contact our Colombian trademark office to register your brand and start reaping the benefits.

  • They simplify the hiring process

    If your brand evokes positive feelings in people’s minds, employees will flock to you rising your opportunities to hire the most attractive candidates.

Our specialists know everything there is to know about trademark registration in Colombia, so they can help you reach your goal in the shortest time with minimum expenses.

How to register a trademark in Colombia?

BR Latin America has been one of the leading providers of intellectual property services since 2007. For the last decade, we have been working hard to become the best in the field developing a model that streamlines the procedures. In Colombia trademark renewal and registration is a difficult process requiring a lot of documentation. We strive to make it as easy and convenient for you as possible.

Our website is user-friendly and easy to navigate. There is an FAQ section to your left where you can get all the necessary information about trademark registration in Colombia. To get an estimate, just choose the country on the right side of the page and click “Next”. Then fill in the short form, and the system will automatically calculate the sum. All it takes is 30 seconds of your time! We will then contact you within the next 24 hours to explain the procedure. If you have any questions, don’t hesitate to give us a call at +1 786 231 5185. Our Colombian trademark office is always ready to help you!

benefits of working with us

trademark services


  • An experienced and professional network who carefully selected and evaluated lawyers in each country.
trademark search


  • Dedicated client experience manager
  • Online Payments, Help Desk and Ticketing System
  • A contact office in the US
trademark registration


  • A Clients Portal to control on real time the outcome of your cases
  • State of the Art cloud based internal platform to coordinate a team in 18 different countries

what our clients say

Managing applications in different countries it is a lot of work. With BR I reduce the work load and I can spend more time on more important matters. I am overall more productive

Adam, IP in house counsel

Dealing with foreign associates could be very frustrating. BR is always available to reply my emails and phone calls

Jennifer, Trademark paralegal