Industrial designs make a product attractive and appealing to customers.

1. Design makes consumer’s choice: the appearance of a product can be a key factor in the consumer’s purchase decision. In other words, the success or failure of a product may rest, at least partially, on how it looks. Industrial designs can therefore be very important for both small- and medium sized enterprises.

2. Having an original and attractive design on the product may not be relevant if is not registered, since it will not be unique and will allow others to use the same design for the same product or even other products, creating confusion in the customer.

With BR Latina you have professional help in all the process: creating and registering the industrial design.