Posts Tagged ‘Mexico’

One Power Of Attorney for LATAM

September 30th, 2015 by Linda Gomez Millan

B&R Latin America has a great, optimized and efficient solution for you. We will do everything for you!

B&R Latin America has a great, optimized and efficient solution for you. We will do everything for you!

If you are planning to file a trademark in more than one country in Latin America, you need to fulfill the Power of Attorney (POA) requirement; therefore, you have two options to do this process. There is a long way, that may cost you more time and money, and there is an easier way, both available with B&R Latin America.


The long way is doing it by yourself. We will send individual POAs for each country where you wish to file your application. For each single country where you want to protect your trademark you will have to comply with specific local regulations.


In some cases, you or the legal representative of the company will need to notarize the documents and get an apostille.  For other countries, you will need to legalize the documents before a consulate and sometimes they are not near. Once you have the documents you will need to send them to our local associate firm.


Unfortunately, dealing with these time consuming formalities is a requirement we need to comply with for a successful application.


But do we have make it this complicated?


B&R Latin America has a great, optimized and efficient solution for you. We will do everything for you!


The only procedure that you will have to do is to complete one Power Of Attorney. We will complete all other formalities and will grant power to our associates in each country. By choosing this service, we will save you time and money; this service includes all legalizations, notarizations and courier-related costs. No red-tape for you.


If you are interested in this new service that BR Latin America offers you, get in touch with us and find out more about this great deal we have to offer. Our clients are our priority, giving you an efficient service is our main goal.


Contact us at




The Power of a Name as a Registered Trademark in Sports

July 1st, 2015 by Linda Gomez Millan

Copa America

You can protect your image and name in sports!


Did you know that you can register your name as a trademark in sports?


Many athletes know this and they obtain many benefit from this. Radamel Falcao, know as the ¨Tiger¨ or ¨Tigre¨ from Colombia’s soccer team, has a company named, Business Tiger S.A.S., his company manages all the sponsoring contracts and profits that the trademark FALCAO earns. Radamel Falcao had many trademark lawsuits with people that tried to use and register his name without permission. The superintendence of Industry and Commerce of Colombia was in favor of the soccer player and kept on protecting his name as his trademark.


In Latin America there are legal mechanisms that allows you to register your name, a dance or that special something that identifies you from others nationally or even internationally. Leonel Messi, Cristiano Ronaldo, James Rodriguez, Mariana Pajon, Pastor Maldonado, Felipe Massa are people that are aware of the importance of their names, so they registered their names as a trademark.


Intellectual Property protects legally everything on the world’s market; it protects creams, suitcases, shoes, scientific ideas, and much more elements and objects. There is a legal document named The Nice Classification (NCL), that is an international classification of goods and services applied for the registration of marks, it discriminates 45 different classes. B&R Latin America IP LLC are always to support you in this process.


It is really important for sports celebrities that practice football, baseball, soccer, tennis, golf, basketball and other sports, to protect their image and name so that they can have benefits in the sport and marketing field using its name as a trademark. Some examples are the soccer players like Messi, Cristiano Ronaldo, Beckham and James Rodriguez, these players uses their image to promote lotions, clothes, sport items and even underwear, things that are not always related to soccer but that for being a recognize person they can sell much more than what they get paid to play soccer.


Soccer teams also have benefits, for example for the Colombian soccer team, when ADIDAS, one of the biggest well known companies started sponsoring them, their image gained more fans and people were able to recognize it widely.


People that are involved in the entertainment and sport industry have much more opportunities now a days to protect their names and image to obtain sponsoring and benefits from well known companies. They have to become unique or do something that represents them so they could register and protect it by the legal terms of The Intellectual Property Industry.


Sports tournaments such as the one in development in Latin America, ¨La Copa America¨ of soccer, is another scenario where players and soccer teams can promote their trademarks, names, and image to get more sponsoring from other companies willing to pay millions to appear in the tournament advertisings or pay a special player to promote their product or services.


In La Copa America 2015, the most important companies sponsoring the event and the players are; Coca-Cola, DHL, Kellogg’s, Tigo, Master Card, Kia Motors, Nike, Adidas and Puma. By having these companies on the tournament and sponsoring the profits of the soccer teams and even the personal gains of the players will grow. According to an article from a digital paper, ¨Gestión¨ from Peru in four years the soccer teams from ¨La Copa America¨ will gain in profits $1, 302 US millions. Furthermore, the players who have registered their name as a trademark will benefit from this good economic times.


This kind of situations can happen to you, if you have a great idea, an innovative dance, a great science project, a creative and recognizable name, a great product or service you can register and protect it in 18 countries of Latin America with B&R Latin America IP LLC. We can help you protect and gain more profits from you name, services and image. If these sports celebrities have done it and know the importance of their name and image, why don’t you follow their actions and protect yours!?


A new way to fight back the Patent Trolls in United States

June 5th, 2015 by Linda Gomez Millan

A new digital platform, called Kill The Patent Troll

Kill The Patent Troll is a new tool to defeat trolls legally


Alvaro Ramirez Bonilla, President of B&R Latin America IP LLC, is developing a new digital platform, called Kill The Patent Troll. The main purpose of this new platform is to help small, medium and big companies when they have a legal issue with a Patent Troll (PT).


Kill The Patent Troll is participating in a current campaign that has raised almost $12,000 in 15 days in Kickstarter, this type of campaigns have a 30-day funding deadline to achieve their goal, in this case the goal for Kill The Patent Troll is $50,000!


This campaign has already reached the attention of social media and some of the law firms that manages patents, thanks to their creative way to handle a problematic that has been around in the United States, Russia and know it’s reaching Europe in the last couple of years.


Joe Borstein from Above The Law mention Kill The Patent Troll as an innovative and creative campaign, ¨Alvaro Ramirez Bonilla connects victims, defendants, information and counsel. The campaign name also sounds like a sweet video game. This strikes me as a useful grassroots alternative to class action litigation. Been whacked by a troll? Whack back with Kill the Patent Troll! ™ OK, that’s not their actual pitch, but this campaign gets my vote because it uses social media and gameification to solve a collective action problem¨.

Fox News from Carolina also published an article mentioning this campaign, ¨Kill the Patent Troll Builds a Community of Victims and Patent Attorneys to Fight Frivolous Patent Lawsuits¨.

Kill The Patent Troll is not only a creative way to fight back Patent Trolls, it’s also a great opportunity to bring people together and let their knowledge help those who need it. Attorneys could find in this digital platform another place to legally win cases by creating missions and having rewards for their creative work.


At this moment Kill The Patent Troll already has the game design, they already have some of the front development and the image of the product, the trademark is already secured and the patent application is pending. The money they are raising will be used to develop the Minimum Viable Product (MVP), if they reach their goal this new digital platform will be on-line by the end of September 2015.


Read more:


Link to video:


What you need to know about a Trademark

April 9th, 2015 by Linda Gomez Millan


A trademark provides protection to the owner of the mark by ensuring the exclusive right to use it to identify goods or services, or to authorize another to use it in return for payment. The period of protection varies, but a trademark can be renewed indefinitely beyond the time limit on payment of additional fees. Trademarks promote initiative and enterprise worldwide by rewarding the owners of trademarks with recognition and financial profit.


B&R Latin America helps you protect your products and services in 18 countries of Latin America in just one stop solution.


Contact us on for more information.


In this Infographic B&R Latin America shows you what is a trademark and what type of trademarks there are:


Tips and specific information about trademakrs

All you need to know about a trademark






WIPO launches a new database for Intellectual property platform

New database identifies the codes for the Vienna Classification (VCL)


The new world wide database for trademarks from the World Intellectual Property Organization (WIPO) allows the user to upload an image in their digital platform in order to search for other trademarks with a similar appearance and relevant data to compare it to theirs.


Last year (2014), in Hong Kong, the annual business convention for the International Trademark Association (INTA), introduced a new application, which is unique compared to other databases, private or public that the Intellectual Property (IP) has to offer. The purpose of this new technology innovation is to let the user interact in a world wide database and have access to all the trademarks, where he will find all the logotypes, label brands and other similar images.


One more benefit of this breakthrough is that this digital platform is really easy to handle, and any person that has had a minimum interaction with computers could understand how to upload an image. Besides comparing the trademarks, the application also identifies the codes for the Vienna Classification (VCL), the names registered on the titles for the trademarks, the country where it is register and others services. The search system is fast and well-organized regardless that is has 13 million files registered and 4 million images, in 15 international and national collections.


This is a great technological breakthrough for the WIPO, as this organization has focused all its efforts to encourage innovation and creativity for the Intellectual Property Division. Since they are the primary help for 187 states that are members in this organization, the WIPO is in charge in promoting a balance in the international legal frame work to satisfy all the needs that the community has.


Colombia, Mexico and Argentina are some of the countries that have this service, their procedures are different but their objective is the same, to provide a better service to users.


In Mexico the IP authority (IMPI) have system that lets the user search for other trademarks with a similar appearance by uploading an image giving them an immediately. In Argentina the National Industrial Property (INPI) have a system that they can search for a trademark but only by identity and if they want to do a phonetic search they have to get it from the Division of Technologic and Information.


On the other hand there are two countries that do not have this system of trademark search for images online: Paraguay and Uruguay.


In Uruguay, users have to go to the National Division of Industrial property (DNPI) since they do not have any type of online search to find a similar trademarks. All the procedures that they need has to be done in the DNPI. In Paraguay there is a type of search that lets the applicants compare their images with other trademarks, but they can only do this procedure in the data base of the DINAPI, users have to go to this institution and use their system to find what they are searching for.


For more information about this procedures or Industrial Property watch out for our publications





Under the Madrid Protocol, filing for an international trademark application is made a piece of cake.  A single application can be filed for two or more countries if members of the Madrid Protocol. Only two countries; Colombia and Mexico in Latin America (Brazil is heading to it) are members of the Protocol. After the procedure of the protocol, the trademark gets filed after the examination of the application. This procedure has to be replied by each trademark office in each country. If everything goes by plan the application gets accepted and filed. Or the examination can result in rejection of the application.


A notification of provisional refusal forms a declaration stating the grounds on which the particular trademark office decides that protection cannot be granted in the contracting party (“ex officio provisional refusal”) or a declaration that protection cannot be granted in the contracting party because an opposition has been filed (“provisional refusal based on an opposition”) or both.



The grounds of the refusal may be absolute or relative.


  • Absolute grounds include the lack of any distinctive character of the mark, the inclusion of generic marks as a trademark, the indication of quality or quantity in the trademark, marks that carry any deceiving names, that offence morality or that are contrary to honest practices
  • Relative grounds may exist when the trademark that is applied for is in conflict with an earlier mark.


A notification of provisional refusal must relate to one international registration and must be dated and signed by the trademark office making it. Refusal of registration of a trademark must be provided in writing, in three languages or English, Spanish or French, which may be done by electronic means.


If a trademark office issued a provisional refusal of an application, a trademark specialist in Colombia or Mexico will need to be instructed to deal with the rejection before the local office.  When a mark is subject of refusal, measures should be taken quickly. This refusal can be caused because of several reasons, it is important to find out how and when to respond to the decision of refusal. There comes the trademark specialist to the rescue. Because it would be a mistake to assume that trademark office practices and requirements are the same in every country.


A request for reexamination can be applied for by the proprietor of the mark before the office of the contracting party that has notified the refusal. Always consult with a local agent to be certain that an application conforms to local laws and practices. B&R could help you to overcome these issues and help you to register your trademarks in the fastest possible way.





WIPO: Refusal of an international registration

INTA: Fact Sheets: Selecting and Registering a Trademark